Blog
Notes on AI, support, and the work of talking to customers.
AI
AI vs Human Support: When to Escalate
A practical playbook for deciding when AI should answer and when a human must step in — built on what high-performing support teams actually do.
Jun 1, 2026 · 7 min read
Multilingual
Best Multilingual Customer Support Strategies for 2026
Six strategies global brands use to support customers in 20+ languages without hiring 20 teams.
May 20, 2026 · 8 min read
How-to
How to Add Live Chat to Any Website in 60 Seconds
A step-by-step guide to adding a fast, premium live chat widget to your site — no developer required.
May 10, 2026 · 5 min read
AI
AI Customer Support Best Practices
Twelve principles from teams running AI support at scale — what to do, what to avoid, and how to measure success.
Apr 28, 2026 · 9 min read
Strategy
Human + AI: The Future of Customer Communication
Why the winning support model isn't AI-only or human-only — it's a tight loop between the two.
Apr 15, 2026 · 7 min read